PRICE CALCULATION SHEET

COMPARABLE SALE DETAILS

Address:
2 Governors Row, West Hartford
Unit Size: 3,160 sq ft
Sale Price: $550,000
Price per Sq Ft: $174/sq ft

Address:
12 Governors Row, West Hartford
Unit Size: 3,911 sq ft

Straight Calculation at $174/sq ft: $681,000
5% Reduction for Larger Unit: $646,900
10% Reduction for Larger Unit: $612,800

Low (10% reduction): $613,000
Mid (5% reduction): $647,000
High (straight calculation): $681,000

Professional Photos & Video - High-quality images and video walkthrough tour highlighting key features & neighborhood. Video will be promoted across social media channels.
Staging - Stage the townhouse to showcase space and potential. Use furniture, decor, and lighting to make rooms appear bright and inviting. We will virtually stage any empty rooms to make them more attractive.
Floor Plans & 3D Visualization - Traditional floor plans and 3D floor plans. A 3D rendered video floor plan to give buyers a realistic view of the property.
Social Media Marketing - Post listing photos, videos, and virtual tours on platforms like Facebook, YouTube, and Instagram. Engage followers with stories, reels, and carousel posts.
Paid Advertising - Run targeted ads on Facebook, Instagram, Google, and YouTube to reach potential buyers.
Listing Platforms & MLS - Ensure condo is listed on MLS, Zillow, Realtor.com, Redfin, and other major platforms.
Open Houses - We’ll host professionally organized open houses.
Agent Network & Outreach - Share listing with local realtors specializing in luxury condos & network to generate interest from buyers seeking premium units.
A dedicated property website to showcase the listing and all media.